Annie Lang, PhD: Motivated Message Processing: Where Psychology and Psychophysiology Meet the Media
This talk will present the basics of the Limited Capacity Model of Motivated Message Processing (LC4MP), a general model of how humans process all messages in all media. Empirical work will be included which uses the LC4MP model to investigate health message, web site, and traditional message (e.g., television, radio, and newspaper) processing and video game play. The model tracks responses to media from perception to attention to encoding to storage to retrieval using a wide range of methods including psychophysiological responses, reaction times, and memory measures. Practical implications will be discussed.
Annie Lang (Ph.D. University of Wisconsin – Madison) is a Professor of Telecommunications and Cognitive Science at Indiana University, Bloomington. Her research focus is on building a general theory of how people process mediated messages. She is a pioneer in integrating the study of media with psychophysiological theory and measures. She has published over 100 academic publications and been awarded over 2.5 million dollars in grants from federal agencies (the National Institute of Mental Health and the National Institute on Drug Abuse) and media organizations (the National Association of Broadcasters and the NewsLab). She is an elected fellow of the International Communication Association and winner of the Steven H. Chaffee Career Productivity Award.