Use big data to understand people better
Be where data science meets people. That’s quantitative user experience (UX) research. This specialization lets you get in the heads of those who use technology and learn more about their motivations, intentions, and experiences.
As a quantitative UX researcher, you’ll combine data science skills with those of the social scientist to solve problems and develop valuable insights.
What motivates people to use one application but not another? How do they perceive it, respond to it emotionally, and adapt it to their daily life? What features come together to create the next killer app?
By applying theories from psychology and human factors, you’ll mine patterns in data to discover the user’s intent. Quantitative UX research tells you not only how much time users spend navigating a website—but whether it’s because of need, enjoyment, or mounting frustration.
Researchers supplement the terabytes of activity logs typically mined by data scientists with experiments, surveys, focus groups, and controlled observation to better understand user motivation and behavior. You’ll rely on a strong grounding in math and statistics to perform A/B testing, data analysis, and other assessments.
The IU School of Informatics and Computing is the first informatics school in the nation, and the first data science program in Indiana to offer both master’s and Ph.D. degrees. Taken together, the Indianapolis and Bloomington campuses have the second largest human–computer interaction program in the United States. Key ties to industry, employment, and research distinguish our school and its programs.
Students enrolled in SOIC at IUPUI learn methods of data mining, ways to transform large data sets into usable knowledge, and how to represent information visually. The Master of Science in Applied Data Science with a specialization in User Experience Design teaches students the latest methods of data management, analysis, and high-throughput data storage.
Learn to tell a story with data that informs our understanding of people to create better products. Companies working with data at scale are seeking the skills you’ll acquire, to mine big data and manage cloud storage systems. Students who earn their master’s degree can find jobs in many sectors, including:
By earning an M.S. in Applied Data Science with a specialization in UX design, you’ll understand client-server application development and the ethical and professional management of informatics projects. Through your classes under the direction of our highly regarded faculty, gain competency in the application of human-computer interaction (HCI) theory and user-centered practices to user experience research and design.
Students will demonstrate competency in the application of HCI theory and a user-centered practices to interaction design.
Students will demonstrate competency in data analytics.
Students will demonstrate competency in data management, infrastructure, and the data science life cycle.
Students will demonstrate competency in client–server application development.
Students will demonstrate competency in the management of massive, high-throughput data stores, and cloud computing.
Students will demonstrate competency in data visualization.