LIS-S 557 Marketing for Libraries
- Prerequisites: LIS S500
- Delivery: Online
The above are the semesters this course is generally offered. View the course schedule below to confirm.
Application of marketing concepts, techniques, and technologies for all library types. Emphasis on matching library users with services through information, education, persuasion, and partnerships. Topics: planning, audience analysis, needs assessment, market analysis, goal-setting, message design, public relations, publicity, promotion, advocacy, assessment and evaluation, internal and external communication, and change theory.
This course is not being offered this semester.