LIS-S 557 Marketing for Libraries

3 credits

Prerequisites: LIS S500

Application of marketing concepts, techniques, and technologies for all library types. Emphasis on matching library users with services through information, education, persuasion, and partnerships. Topics: planning, audience analysis, needs assessment, market analysis, goal-setting, message design, public relations, publicity, promotion, advocacy, assessment and evaluation, internal and external communication, and change theory.

Course Delivery

  • Online

Course Schedule