LIS-S 557 Marketing for Libraries

3 credits

  • Prerequisites: LIS S500
  • Delivery: Online
  • Semesters offered: Spring
    The above are the semesters this course is generally offered. View the course schedule below to confirm.
  • Application of marketing concepts, techniques, and technologies for all library types. Emphasis on matching library users with services through information, education, persuasion, and partnerships. Topics: planning, audience analysis, needs assessment, market analysis, goal-setting, message design, public relations, publicity, promotion, advocacy, assessment and evaluation, internal and external communication, and change theory.

    Course Schedule

    This course is not being offered this semester.

    Syllabi