HPER-K 514 Sport Marketing and Sponsorship

3 credits

  • Prerequisites: None
  • Delivery: On-Campus
  • Examination of strategic market planning and its impact on sport marketing. Elements of the marketing mix, licensing and merchandising, event marketing, and sponsorship are also covered.

    Course Schedule

    This course is not being offered this semester.


    There is not a syllabus available for this course.