Lou Lenzi, F.I.D.S.A.

Lou Lenzi
  • Professor of Practice, Human-Computer Interaction


llenziiupui [dot] edu
WK 315


  • B.S. Industrial Design, University of Cincinnati 1980


Prior to joining the School of Informatics and Computing faculty, Lenzi retired as a senior executive with 36 years of experience in creating, developing, and sustaining high performing product and service design organizations within complex, multinational corporations, notably IBM, Thomson/RCA, and GE. He has increased the impact and effectiveness of design within these organizations, developing design strategies and innovation initiatives that meet the overall goals of the business. Along with growing design teams organically, he led the integration of design functions following multiple business acquisitions while at Thomson/RCA.

As an organizational leader, Lenzi built multi-disciplinary design teams in order to create a seamless customer experience, from the physical object, to digital interfaces and end-user services. He worked successfully across a broad range of industries, from consumer products, to digital media and home entertainment services, and medical diagnostic imaging equipment and healthcare information systems. His effectiveness in each role was based on understanding that industry’s unique market needs, channel dynamics, and government regulatory requirements and translating these requirements into creative and innovative design solutions.

Lou and his team have received numerous professional, trade, and consumer design and innovation awards including a “Design of the Decade Award” from Bloomberg/Businessweek for the DirecTV On-Screen Program Guide and Navigation System.

Lou is a 1980 graduate of the University of Cincinnati, with a B.S. in Industrial Design.


Numerous lectures and presentations on design, innovation and its impact on business at academic, trade and professional society venues.

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